Outfit Quality Standard

1. Iron or steam the dress shirt before you take the pictures. If you iron it, use medium/high heat and lots of steam. If the shirt is wrinkled or creased we cannot use the images/videos and posting will be denied.

2. If the tie has a crease towards the middle where it was folded for shipping, steam this out as well. Please also make sure the tie is tied so that the end sits right at, or above, the belt buckle. 

3. Please make sure the belt is sized appropriately and that the belt is centered on pants.

4. Socks should be on the correct corresponding foot. Logo should face in and not outward.

5. Do not alter the clothing in anyway including but not limited to:

• Making cuts or alterations to the fit of clothing (except for the ratchet belt)
• Rolling up sleeves.
• Discoloring any piece of clothing with marks or dyes.

6. One of the best features to showcase through photo or video is the Stain Repellent Technology. Here are some things to be aware of:

• Any spills with regular day to day liquids will roll right off
• Some thicker substances such as ketchup may need to be cleaned by running water over the item.
• Leaving any liquid on the item long enough will allow it to seep through and possibly stain the item. Please remove it as soon as possible.
• Our ties have been through 3 tough mudder races (so far). Washing your item should remove most things from your product.

If any piece of clothing becomes damaged or otherwise unusable, please reach out to request for a new item to be sent.

Feature callouts/promises:

Hustle Shirts:

Machine Washable

Stain Repellent

Lightweight & Breathable

4-Way Stretch

Extremely Durable

Collar Shield to prevent yellowing and to provide extra comfort

Tough Ties:

Machine Washable

Stain Repellent

Iron Lock Stitching (5x the amount of stitching a regular tie)

Microfiber Tip (for cleaning glasses and phone screens)

Extremely Durable

Ratchet Belts:

Perfect Fit Every Time with micro-adjustable notches

Cut to size

Extremely Durable

Mix and Match any strap and buckle

Performance Socks:

All day comfort with cushioned impact zones and diamond arch support

Moisture Wicking

NoFall Technology (Stay up all day)

Content Quality:

Brand and Audience:

Our brand is geared towards Real Men. Here is our “Man”ifesto to get a more detailed description on what that is:

https://toughapparel.com/pages/our-manifesto

Our audience consists of men and women, ages 25-55, who want themselves, or the men in their lives, to have clothing that they can feel comfortable and confident in.

Manly Content:

One thing we want to avoid in our content is portraying the man as a punching bag or push over. We do not need to put down anyone to make inspired or funny content. 

Self depreciation is a handy tool to show relatability but when overused to the point of silliness can be detrimental to the brand and the message.

“We celebrate the virtues of self-reliance and responsibility. A real man takes ownership of his actions and accepts the consequences, knowing that true freedom is found in accountability. He is a pillar of support for his family and community, a beacon of reliability in a world of uncertainty.”

Be your unique self:

We partnered with you because you are you. We don’t ask you to change our brand so why would we ask you to change yours?

As long as we focus on what truly matters, encouraging and supporting men to be their best versions of themselves, then that will be a job well done.

Avoid Comparisons with Competitors:

Focus on the brand’s unique strengths without directly disparaging or comparing competitors.

Example to Avoid: "Better than Andcollar."

Subtitles:

If you wish to add subtitles to your video, please send us a version without subtitles.

Content Agreement:

By creating and submitting any content related to our products during your association with us, including but not limited to reviews, testimonials, images, videos, or any other form of content (collectively referred to as "User-Generated Content"), you hereby acknowledge and agree that Tough Apparel owns all rights, titles, and interests in and to such User-Generated Content.

You grant Tough Apparel a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to use, reproduce, modify, adapt, publish, translate, distribute, display, and otherwise exploit the User-Generated Content in any media or platform now known or hereafter developed, for any purpose, including but not limited to marketing, advertising, promotion, and product development.

Furthermore, you represent and warrant that you have the necessary rights, permissions, and authority to grant Tough Apparel the aforementioned license to use the User-Generated Content, and that such use by Tough Apparel will not infringe or violate the rights of any third party.

If you do not agree to these terms or if you do not wish for Tough Apparel to use your User-Generated Content, please refrain from creating and submitting such content.